At PlanProphet, we love hearing from our customers and learning how our solutions integrate into their businesses to drive success. This time, we’re highlighting Kurt Hoge, owner, and president of Reno Type, a long-time user of both Printer’s Plan and PlanProphet. Reno Type’s evolution from a small typesetting shop to a well-rounded print business highlights Kurt’s dedication to finding tools that streamline workflows and enable growth. In this interview, Kurt explains how combining Printer’s Plan and PlanProphet has helped him run a more efficient, customer-focused business.
Who Is Reno Type?
Reno Type started in 1978 as a typesetting shop run out of a garage. Over the years, it grew into a full-service print business, adapting to changing industry demands and customer needs. Today, Reno Type offers a range of services, including digital printing, bindery, direct mail, and promotional products. Under Kurt’s leadership since 2003, Reno Type has embraced innovation and automation to stay competitive in an ever-evolving industry.
The Link Between Printer’s Plan and PlanProphet
Kurt first implemented Printer’s Plan as his Management Information System (MIS) to bring structure to Reno Type’s operations. Printer’s Plan helped streamline key processes such as estimating, job tracking, and managing data. However, while Printer’s Plan provided the foundation for operational efficiency, Kurt recognized the need for additional tools to drive growth and customer engagement.
That’s where PlanProphet came in. Designed to complement systems like Printer’s Plan, PlanProphet added a powerful layer of automation and CRM functionality that Printer’s Plan alone didn’t provide. Together, these tools have become indispensable for Kurt and his team.
Why Reno Type Chose PlanProphet
Kurt initially sought a robust CRM to manage customer relationships better and centralize business data. Despite early hesitations, he quickly realized PlanProphet’s potential. The proofing module alone saved his team hours daily by automating client follow-ups, proving its value within the first few weeks of implementation.
“It paid for itself in the first couple of weeks with the proofing module. It saved my customer service and prepress teams hours every day.”
The Impact of the Champion Summit
Kurt credits attending the Champion Summit as a turning point. Interacting with other users helped him uncover PlanProphet’s full potential and inspired him to explore features like automated marketing drips, inactive client notifications, and reorder prompts.
Automations That Transformed Reno Type
Kurt credits PlanProphet’s automations with transforming his business operations. Features like inactive client notifications and reorder prompts have become essential tools, generating consistent opportunities and saving his team countless hours. Streamlined invoicing and payment processes reduced his average payment time from 35 to 15 days.
“The automations make it feel like I, as the president, personally reached out to clients. It’s transformational for our business.”
Overcoming Initial Challenges
Initially, Kurt was hesitant to activate some features due to concerns about data accuracy. He now advises new users to dive in and leverage out-of-the-box tools immediately, emphasizing that even minimal usage can yield significant benefits.
Kurt’s story is a testament to the power of automation and the importance of embracing innovation. At PlanProphet, we’re proud to support businesses like Reno Type as they reach new heights.
Ready to take your business to the next level? Watch Kurt’s full story in the video and see how PlanProphet can transform your operations.
